3 Big guns lead the way with Sustainable Packaging?

Who is leading the way?
Coca-Cola, Nestle and Nike set in collaboration together aimed at setting standards for the guiding and developing of plant-based plastics derived from feedstocks like corn and sugarcane in 2013. Bio-based plastics and product manufacturing trends show a lot of potential. While I’m excited to see where the growth of bioplastics, where will it end up taking us, I also hope leaders in the sustainable packaging world agree with my concerns moving forward through 2016.

This may help prove that our dependence on petroleum-derived plastics, that it isn’t as hard-set as we once thought. We have a few of these facilities that are even equipped to process these bioplastics. Biodegradable and supposedly compostable plastics often have to be processed in an industrial facility to fully decompose. So who will step up and help us save what is most important. Is Sustainable packaging and Bio based plastics here to stay for good?

Lightweight packaging
The benefits of lightweight packaging seem clear enough: reduced material and manufacturing costs reduced environmental impacts from transportation and potentially less waste bound for landfills. Retail giants are reducing consumables consistently. Consumers see this as paying more for fewer products….. Are these giants really trying to save us or just pocketing more money into the bank? Sustainable Packaging has to be on the number 1 priority moving forward to help us save the environment, lives and dollars.

Author: George Boutros, Marketing and Business Development at Hoxton Industries. Caring about what tomorrow will bring us in sustainable packaging.

Sydney’s Packaging is Stunning, Creative & Insane!

The purpose of packaging, ultimately what sells your product! It draws attention, sends a message, and makes consumers feel a certain way, boldly screams out and always catches your eye first.

The packaging cost, is in the billions per year.” Sustainable packaging”,” environmentally friendly” the package says. Does the consumer really care? Research has shown that this is added value to the product but not the main sell point. Yearly creative competitions are held in Packaging. From Sustainable packaging to Creative designs, from environment friendly to graphic designs. The competitions are fierce, competitive and never ending year after year.

What are consumers buying?

The facts and figures are in! Colours, patterns, space, simple, playful, bold, style, modern, texture and bright. Other major factors are multiple purpose and sneak- peak.

Sneak Peak? Yes the consumers are more likely to be attracted to the product that they can feel, pick up and see. Not the old plastic stuff you are thinking about but SUSTAINABLE PACKAGING.

We have all seen it on TV, mostly for food and “sous vide” cooking at a Michelin star restaurant. This Sydney skin packaging is a little bit different. Any item placed on a cardboard and vacuum sealed to show off your item.

Where in Sydney can I do this Packaging?

Not many places at all offer this service in Australia. It has always been done offshore. The name you can trust is Hoxton Industries. Located conveniently in south west Sydney. Cheap, affordable but yet Bold, and convenient on the retail shelf.

Author: George Boutros; Looking after all Sydney’s Packaging headaches