Retail packaging’s Appeal sells!

Why first Impressions of retail packaging Is important

Many shoppers make their spending decisions in-store. The retail sector loves bundles or kitting. Why? It shows value for an item whilst increasing the average dollar ticket. A survey in 2015 showed, 73% of consumers see kitting as a complete item rather than individual. So retail packaging solution, kitting or bundled products has effects on a consumer far greater than expected.

Why? It is often seen as an “upsell”, have you gone to your fast food outlet and just ordered 1 item? Or did you buy the Fries and coke in the value meal? Pizza without garlic bread and drink…. I think not. These retail package deals show value for money whilst increasing the average dollar spend. What this tells manufactures if they don’t kit they will be left behind. Retail packaging most often than not, sells the item inside as it grabs the consumer’s eye.

What are retail packaging solutions, really?

Retail packaging solutions, bundling or kitting is the gathering of components and parts needed for the manufacture of a particular assembly or product. Individual components are gathered together, as a kit, and issued to the point of use. Retail packaging is a process in which individually separate but related items are grouped, packaged, and supplied together as one unit. The supplier then creates a customised kit that is assembled and shipped as one unit.

 The term “kitting” or “retail packaging” is order fulfilment jargon for preassembly of individual items into ready-to-ship kits instead of picking and packing those individual items as orders are received. If you ship similar orders in quantity, the savings potential of fulfilment kitting can be huge. These options are endless. We have all seen them in our supermarkets, Hardware stores and in all retail outlets. When you buy a mixed box of soft drinks, or a box set of books, or a tool box with all the tools you need and even a mixed shampoo conditioner these are all examples of kitting.

Who can help me with my retail packaging headaches?

The world of custom packaging can be overwhelming and a bit daunting but there are a few things that can save you a lot of time and headaches.... Partner with a local team such as Hoxton Industries that have over 60 years of experience. They are located in south west of Sydney, close to all major freeways and your logistic companies. They take great pride in working closely with customers to provide a range of stock lines and develop and source bespoke products globally in an extremely competitive market place, Hoxton’s attention to detail, product quality, and service have an enviable reputation.

Visit www.hoxtonindustries.com.au

Author: George Boutros from Hoxton Industries; Looking after all Sydney’s Retail packaging solutions.

Shelf ready packaging is growing in Australia

Be Shelf Ready

Shelf ready packaging is growing in Australia, in fact has overtaken. Retailers continue to push into this area. All the large big retailer’s insist that all packaging be shelf ready. Packaging provides their business with benefits such as better on shelf availability through better stock rotation and reduced waste. Shelf ready packaging in sydney has become a standard and design teams from several Australian packaging Companies specifically design new ways to display these products. As more and more products are being introduced to the market every year, displaying and marketing the products on the shelves is fast becoming a nightmare not just for the retailers but also for manufacturers therefore to address this issue various Australian packaging companies have turned to shelf ready packaging. 

Advantages of SRP

Various Australian packaging manufacturers also cited that shelf ready packaging is easy to dispose, easy to open and provides easy identification especially for products with numerous stock keeping units (SKU), not to mention how easy it is for outlets to rotate and replenish the display. Other benefits that shelf friendly packaging gives as is it requires no additional corrugated case and being fully recyclable this greatly reduces carbon footprints and lesser waste to landfills which is beneficial to the environment. Three major ones are time saved in stocking shelves and warehousing costs (which help retailers) and more colourful displays (benefiting both retailers and manufacturers), or point of sale displays.

Who, How & Where?

When considering retail ready packaging for your products, it is beneficial to refer to the established notes, rules and regulations from retailers for shelf ready packaging. These are factors as, are they easy to identify? Is it easy to open? Is it easy to put on the shelves? Does it dispose easily? If this is too much to take in, partner with a company like Hoxton Industries who have dealt with shelf ready packaging since 2005, when SRP all began. Hoxton Industries is located in Sydney South West. Specialising in maximising all your needs, offering a solution to all your packaging, rework and manufacturing.

Author:

George Boutros; Marketing and Business Development at Hoxton Industries.

Helping companies maximise efficiency in packaging solutions with shelf ready packaging.