Why first Impressions of retail packaging Is important
Many shoppers make their spending decisions in-store. The retail sector loves bundles or kitting. Why? It shows value for an item whilst increasing the average dollar ticket. A survey in 2015 showed, 73% of consumers see kitting as a complete item rather than individual. So retail packaging solution, kitting or bundled products has effects on a consumer far greater than expected.
Why? It is often seen as an “upsell”, have you gone to your fast food outlet and just ordered 1 item? Or did you buy the Fries and coke in the value meal? Pizza without garlic bread and drink…. I think not. These retail package deals show value for money whilst increasing the average dollar spend. What this tells manufactures if they don’t kit they will be left behind. Retail packaging most often than not, sells the item inside as it grabs the consumer’s eye.
Why? It is often seen as an “upsell”, have you gone to your fast food outlet and just ordered 1 item? Or did you buy the Fries and coke in the value meal? Pizza without garlic bread and drink…. I think not. These retail package deals show value for money whilst increasing the average dollar spend. What this tells manufactures if they don’t kit they will be left behind. Retail packaging most often than not, sells the item inside as it grabs the consumer’s eye.
What are retail packaging solutions, really?
Retail packaging solutions, bundling or kitting is the gathering of components and parts needed for the manufacture of a particular assembly or product. Individual components are gathered together, as a kit, and issued to the point of use. Retail packaging is a process in which individually separate but related items are grouped, packaged, and supplied together as one unit. The supplier then creates a customised kit that is assembled and shipped as one unit.
The term “kitting” or “retail packaging” is order fulfilment jargon for preassembly of individual items into ready-to-ship kits instead of picking and packing those individual items as orders are received. If you ship similar orders in quantity, the savings potential of fulfilment kitting can be huge. These options are endless. We have all seen them in our supermarkets, Hardware stores and in all retail outlets. When you buy a mixed box of soft drinks, or a box set of books, or a tool box with all the tools you need and even a mixed shampoo conditioner these are all examples of kitting.
The term “kitting” or “retail packaging” is order fulfilment jargon for preassembly of individual items into ready-to-ship kits instead of picking and packing those individual items as orders are received. If you ship similar orders in quantity, the savings potential of fulfilment kitting can be huge. These options are endless. We have all seen them in our supermarkets, Hardware stores and in all retail outlets. When you buy a mixed box of soft drinks, or a box set of books, or a tool box with all the tools you need and even a mixed shampoo conditioner these are all examples of kitting.
Who can help me with my retail packaging headaches?
The world of custom packaging can be overwhelming and a bit daunting but there are a few things that can save you a lot of time and headaches.... Partner with a local team such as Hoxton Industries that have over 60 years of experience. They are located in south west of Sydney, close to all major freeways and your logistic companies. They take great pride in working closely with customers to provide a range of stock lines and develop and source bespoke products globally in an extremely competitive market place, Hoxton’s attention to detail, product quality, and service have an enviable reputation.
Author: George Boutros from Hoxton Industries; Looking after all Sydney’s Retail packaging solutions.
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