Be
Shelf Ready
Shelf ready
packaging is growing in Australia, in fact has overtaken. Retailers
continue to push into this area. All the large big retailer’s
insist that all packaging be shelf ready. Packaging provides their
business with benefits such as better on shelf availability through
better stock rotation and reduced waste. Shelf ready packaging in sydney has
become a standard and design teams from several Australian packaging
Companies specifically design new ways to display these products. As
more and more products are being introduced to the market every year,
displaying and marketing the products on the shelves is fast becoming
a nightmare not just for the retailers but also for manufacturers
therefore to address this issue various Australian packaging
companies have turned to shelf ready packaging.
Advantages
of SRP
Various
Australian packaging manufacturers also cited that shelf ready
packaging is easy to dispose, easy to open and provides easy
identification especially for products with numerous stock keeping
units (SKU), not to mention how easy it is for outlets to rotate and
replenish the display. Other benefits that shelf friendly packaging
gives as is it requires no additional corrugated case and being fully
recyclable this greatly reduces carbon footprints and lesser waste to
landfills which is beneficial to the environment. Three major ones
are time saved in stocking shelves and warehousing costs (which help
retailers) and more colourful displays (benefiting both retailers and
manufacturers), or point of sale displays.
Who,
How & Where?
When considering retail ready packaging for your products, it
is beneficial to refer to the established notes, rules and
regulations from retailers for shelf ready packaging. These are
factors as, are they easy to identify? Is it easy to open? Is it easy
to put on the shelves? Does it dispose easily? If this is too much to
take in, partner with a company like Hoxton Industries who have dealt
with shelf ready packaging since 2005, when SRP all began. Hoxton
Industries is located in Sydney South West. Specialising in
maximising all your needs, offering a solution to all your packaging,
rework and manufacturing.
Author:
George
Boutros; Marketing and Business Development at Hoxton Industries.
Helping companies maximise efficiency in packaging solutions with
shelf ready packaging.
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