Why? It is often seen as an “upsell”, have you gone to your fast food outlet and just ordered 1 item? Or did you buy the Fries and coke in the value meal? Pizza without garlic bread and drink…. I think not. These retail package deals show value for money whilst increasing the average dollar spend. What this tells manufactures if they don’t kit they will be left behind. Retail packaging most often than not, sells the item inside as it grabs the consumer’s eye.
The term “kitting” or “retail packaging” is order fulfilment jargon for preassembly of individual items into ready-to-ship kits instead of picking and packing those individual items as orders are received. If you ship similar orders in quantity, the savings potential of fulfilment kitting can be huge. These options are endless. We have all seen them in our supermarkets, Hardware stores and in all retail outlets. When you buy a mixed box of soft drinks, or a box set of books, or a tool box with all the tools you need and even a mixed shampoo conditioner these are all examples of kitting.













